Jonathan Adler boutique launch, 60 Sloane Avenue, SW3
India Hicks hosted a party for Jonathan Adler to celebrate the launch of his first ever international boutique on 60 Sloane Avenue, SW3
I can safely confess to being a Jonathan Adler believer, from his bold colours to humorous touches, no one does it quite like him. His style and ethos are something I have lived with for years, however I feel like I’ve only been formally introduced in more recent times. I’d seen his face on Top Design, his ceramics when they filtered onto design savvy London stores and who could ignore his interior designs such as Barbie’s Malibu Dream House – which if you haven’t seen, take a tour here.
Jonathan Adler believes your home should make you happy – read his fabulous manifesto here
When I was working with mydeco, I remember the CEO was a great fan and it seemed her enthusiasm was contagious. She let me borrow the JA book ‘My Prescription For Anti-depressive Living’ and let me say, the treatment worked! As I turned each page I saw exciting interiors like never before, with bespoke ceramics, lightings and linens – I felt like that moment in Wizard of Oz where Dorothy first opens the door from the sepia tones of Kansas to see colour for the first time. And after the launch of his first international boutique in London, it’s not only Dorothy who’s in for a treat.
David Brownlie-Marshall, LuAnn de Lesseps, Richard Brownlie-Marshall and Alex Bloomer
The Slone Avenue location was bustling with excitement and a great guest list, with a few of the ‘Real Housewives of New York’ even stopping by on their UK visit. There was a great mix of designers and stylists, one being Emily Jerman who I had interviewed earlier in the year during Fashion Week, who it was great to finally catch up with.
Tameka Empson, Jonathan Reed and Simon Doonan
His latest boutique may be 3345 miles away from his New Jersey roots, but it certainly delivers the a perfect slice of the Jonathan Adler experience. After learning that he began in ceramics, it made perfect sense when looking around his store, as he holds a great eye for detail in all his products. There are no ‘fillers’ in his collection, as each one had a point of interest that had a versatility unparalleled by other designers.
Steven Jones with Jonathan Adler / India Hicks & fashion insider Lillian Von Stauffenberg
He offers up a magical world through his bold interiors, but if you can’t go full hog, you can still go half hog by buying one or two pieces from his collection (In fact, if you want to go any hog, there’s a great piggy butter dish that will do just the trick.) There is a sense of playfulness and light throughout the store, which is a treat to visit in itself, being a welcome splash of colour (or 10) to the London design map.
The cast of The Real housewives of New York chat with a party guest
I was fortunate enough to briefly meet with the main man himself, to gently gush about how he inspires my own career. I am relatively new to the world of design and had wanted to express how special I find the whole Jonathan Adler brand, offering a new point of view of exclusive yet accessible design. Through his design work, he does not set strict rules that must be adhered, but instead promotes the idea of living somewhere you love; bringing colours, textures and patterns together to make happier a home. His work on reality television also created an approachability to design, breaking the stereotype of the egotistical interior designer transforming your home into their sole vision. Of course, I didn’t get much further than Top Design discussion before he was whisked off, but I can happily report that he lived up to everything he promotes, being a truly engaging person to talk with.
An adorable pup has a paws for thought
It was an amazing night, with a lot of congratulations going out to team Jonathan on the highly successful opening of this delightful new boutique. I can certainly say, there’s no place like a Jonathan Adler home.
Richard Brownlie-Marshall with Jonathan Adler
For more information, visit the boutique at 60 Sloane Avenue, SW3 or visit http://uk.jonathanadler.com/index.php
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