‘The Vinyl Factory’ concept store, St Martins Lane Hotel

posted by David Brownlie-Marshall | March 9, 2011 | In Art & Design

The Vinyl Factory will launch its temporary “concept store” in London on March 10. The new shop and gallery is located in the Front Room of the St Martins Lane Hotel, and represents The Vinyl Factory’s first foray into displaying and selling its art and music limited editions in a physical space.

The new retail residency will last three months, during which time there will be a series of new editions launched and changing exhibitions. Among the new additions to the portfolio is a limited edition box set of music from The Most Incredible Thing, the forthcoming Sadler’s Wells ballet scored by the Pet Shop Boys in collaboration with choreographer/director Javier de Frutos.

Also set to see release this Spring is a limited edition of Duran Duran’s latest album, All You Need Is Now, with artwork by the acclaimed British artist Clunie Reid, in collaboration with Pop magazine art director Rory McCartney.

The temporary store/gallery also offers the public the rare chance to find previous Vinyl Factory editions available for sale offline, including Massive Attack’s Heligoland, Michael Nyman’s Cine Opera and Bryan Ferry’s Olympia (from which the above photo of Miss Moss is taken).

“For the three months it is open, the space will become an homage to records and the relationship between music and art, celebrating the unique, the tangible and the rare in an age of rapid digital consumption.”

The store will also stock Art Vinyl frames – Art Vinyl Ltd celebrates the concept of taking existing visual and functional objects like vinyl records and making them new and fresh again. Using their unique patented Play & Display frames, music fans are able to celebrate the synergy between graphic art and music.

Further details can be found here: http://www.thevinylfactory.com/

All Photographs © TEDDY FITZHUGH: http://teddyfitzhugh.blogspot.com/