I was very excited to be invited along to preview the DAKS Museum in the Bond Street flagship store last night. The exhibition, which dips into the archives is absolutely fascinating, showcasing traditional clothes, products and photography dating back to 1894. I didn’t realise quite how many royal connections there were, with DAKS Simpson holding three Royal Warrants: HRH the Duke of Edinburgh since 1956, HM the Queen since 1962 and HRH Prince of Wales since 1983. Apparently DAKS were also the first to design trousers with a self-supporting waistband – rendering braces redundant. Quite a shame if you think about it…
The clothes are as smart and classic as you could possibly imagine, with playful nods to be found in the form of a beaver trimmed mens overcoat, or a severely cropped ladies leather cape. I’ll definitely be returning, as my desire to wear a cravat increased exponentially that evening.
Do make time to visit the instore exhibition as soon as you can, or visit http://shoponline.daks.com/About-DAKS/History.aspx for a brief history.
10 Old Bond Street, London, W1S 4PL, T: 0207 409 4000